//--> Arnold Mann - Medical Author & Co-Author


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SPEAKER
Mr. Mann is available to speak on a number of subjects to a variety of audiences, from medical conferences and CME meetings to environmental meetings to students interested in medical journalism.

WHY I LOVE TALKING TO DOCTORS

Thirty years ago, it was with some apprehension that Mr. Mann visited his mentor, literary biographer Leon Edel, and informed the legendary scholar that he had left the PhD program at the graduate school he had been attending and was now writing about medicine. A 20-year veteran of journalism himself, the Pulitzer Prize-winning Henry James biographer listened, then said, "The medical world must be fascinating." It was and continues to be so.

Where literary scholars may argue for decades whether T. S. Eliot’s "The Waste Land" is a personal statement or a commentary on his time—it is, in fact, a combination of the two—an entire field of medicine can come to a state of enlightenment in a moment when someone like Australian Nobel Laureate Barry Marshall proves to the world that the H-pylori bacteria is the culprit behind all peptic ulcer disease, which now can be cured with a course of antibiotics.

What Mr. Mann loves about talking to doctors is that every doctor he has talked to over the past three decades has had a compelling story to tell. And more often than not, they have been filled with the excitement of discovery. "There aren’t many fields in journalism where this is true," he says.

In this talk, Mr. Mann brings 30 years of scintillating anecdotes and bits of wisdom he has picked up along the way to show physicians what it is like on the other side of the fence; how the nation's leading news publications, like Time, choose and pursue their medical stories, and how physicians can best relate to the Fourth Estate.













 





GETTING A PUBLISHER INTERESTED IN YOUR BOOK

In this engaging presentation, Mr. Mann looks at what makes a successful medical book and the unique challenges of the physician-collaborator relationship.

Most physicians who want to author a book will find it necessary to work with a collaborating writer. Hopefully, the writer will know what they are doing. Even so, it is important for the physician to know what publishers are looking for in a book proposal and how to give their collaborator everything he or she needs so that the two of them, working as a team, can put together a proposal that will sell, and create the roadmap for what will be a successful book.

Mr. Mann draws on his own years as a medical journalist, as personal writer for Dr. Andrew Von Eschenbach, Director of the National Cancer Institute, and his successful partnerships with Dr. Keith Black (“Brain Surgeon: One Doctor's Inspiring Encounters with Mortality and Miracles”), Dr. Paul Nemiroff (“The Power of Enzymes”) and Dr. Howard Loomis (“The Enzyme Advantage”) to show his audience how to pick the right collaborator and how to work within the author-collaborator relationship to go from concept to a compelling proposal to a book that will generate the kind of buzz needed to make it sell. “In the end,” he says, “it’s all about writing a good story.





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